Is your Marketing idea any good?

Three Simple Questions

Three basic quetions I ask when people come to me with marketing ideas or adjustments to campaigns.

  1. What problem are you trying to solve?
  2. Are you sure it is a problem?
  3. How does this idea solve that problem?

Not all marketing is about solving problems though. Sometimes we do creative or improvments because it’s fun, or we want to go where the energy is and see what happens. With limited resources however, sometimes you have to allocate time and energy to finding the best ROI.